The numbers tell one story—nearly 3 million Spotify streams, over a million YouTube views—but spend five minutes with iurisEkero‘s music and you’ll understand there’s something deeper happening here. The Argentine artist, who splits his time between the USA and Argentina, isn’t chasing trends. He’s crafting something that feels both intimate and expansive, like late-night conversations that stretch until dawn.
“I don’t make music to sound loud. I make music to sound deep,” he says, and that philosophy threads through everything he creates. Born in Mendoza into a family where music wasn’t just background noise but the main conversation, the rising artist grew up watching his grandfather record albums and his father play trumpet. Rather than simply continuing the family tradition, he’s reshaping it entirely.
His latest single “This Summer Night,” which dropped August 19th, captures what he does best—taking a simple moment and turning it into something you want to replay. At 3:17, it’s built on catchy synths and a melody that sticks, but there’s complexity beneath the accessibility. That’s the trick he’s mastered: making pop music that doesn’t sacrifice substance for catchiness.
What’s fascinating about his creative process is how place shapes sound. Cities at night, red wine, shared silences, what he calls “the glitch of memories”—these aren’t just poetic touchstones but actual sonic inspiration. You can hear it in tracks like “The Sun, The Wine and You” or “Someone Who Looks At You Like That,” where electronic vibes meet ethereal vocals in ways that feel both nostalgic and completely current.
The bicultural element adds another dimension entirely. Moving between Argentina and the USA has given his work a warmth that transcends borders—Latin sensibility meeting contemporary pop precision without either side dominating. It’s why songs like “Midnight Drive” and “Come To Me, I’m A Man” connect regardless of where listeners are tuning in from.
Currently working on a new album featuring various guest artists, iurisEkero seems genuinely amazed by his growing audience. “I don’t even understand those numbers,” he admits about his streaming success. “I just enjoy and am grateful.”
For someone who describes himself simply as a “sound explorer and producer,” he’s charting territory that feels refreshingly uncharted in today’s pop scene.
Find iurisEkero’s music on Spotify, Apple Music, YouTube Music, Amazon Music, and Tidal. Visit his official website and follow him on Instagram.
