Interview with AJ Joshi: The Mind Behind’s AI-Based Booking Software

AJ Joshi - founder of has recently launched a new booking software based on AI in Dubai, UAE. The software intends to revolutionize the service industry with its advanced features, offering an all-inclusive booking solution for various businesses including fitness centers, salons, hospitality, and other service-based industries. The software’s focus is on AI voice answering, designed to improve the user experience.

AJ Joshi, the founder of, is a tech industry expert who has previously worked as a lead developer for multiple software successful companies. Recognizing the need for a user-friendly booking software to manage appointments and enhance customer experience, he developed a comprehensive solution to bridge this gap in the market for businesses of all sizes.

As a tech journalist, I recently had the opportunity to sit down with AJ Joshi, a UK-based tech entrepreneur who is making waves in the industry with his latest venture, This innovative booking software for gyms, yoga studios, salons and spas has recently been launched in Dubai, and is already garnering attention from industry experts and consumers alike.

Q: So, AJ, can you tell us a bit about your background and how you got started in the tech industry?

A: Sure, I’ve been involved in tech for over a decade now. I started my career as a software engineer and worked my way up to leading teams and managing projects. Along the way, I noticed a gap in the market for booking software that was tailored specifically to the needs of businesses in the fitness, wellness and beauty industry. That’s what led me to start

Q: What makes different from other booking software out there?

A: There are a few things that really set us apart. First of all, we’ve designed the software to be incredibly user-friendly and intuitive, so businesses can start using it right away without a lot of training. We also offer a wide range of features that are specifically tailored to the needs of gyms, yoga studios, salons and spas. For example, our software can handle class scheduling, appointment booking, and even payments and invoicing. Plus, we offer robust reporting and analytics, so businesses can track their performance and make data-driven decisions.

Q: That sounds really impressive. How has the response been so far?

A: We’ve been really pleased with the response we’ve received since launching in Dubai. We’ve already signed up dozens of businesses, and we’re getting great feedback on how easy the software is to use and how much it’s helping them manage their operations more efficiently. We’re also seeing a lot of interest from other regions, including the UK and the US.

Q: Can you tell us a bit about the impact you hope will have on the fitness and beauty industry?

A: Our goal is to help these businesses thrive by making it easier for them to manage their operations and provide excellent customer service. By streamlining the booking process and providing powerful tools for managing scheduling and payments, we hope to make it easier for businesses to focus on what they do best: providing great experiences for their customers. We also believe that our software can help these businesses grow and expand, by giving them the insights they need to make data-driven decisions about their operations.

Q: That all sounds really exciting. Do you have any statistics or success stories you can share with us?

A: Absolutely. Since launching in Dubai, we’ve seen a 25% increase in bookings for our clients, and a 20% increase in revenue. We’ve also received some great feedback from businesses, who have told us that our software has helped them save time and money, and has improved their customer satisfaction rates. For example, one of our salon clients saw a 40% increase in repeat business after implementing our software.

Q: Wow, those are really impressive results. What’s next for

A: We’re really focused on continuing to expand our offerings and make the software even more powerful and user-friendly. We’re also looking to expand into new regions, and we’re excited to see how we can help businesses all over the world grow and thrive. Ultimately, our goal is to be the go-to booking software for the fitness and beauty industry, and we believe we’re well on our way to achieving that.

Recent statistics demonstrate a significant increase in demand for online booking software, as an expanding number of customers expect the convenience of booking services online. According to research, 35% of consumers now prefer online booking as their appointment scheduling method, and this trend is expected to continue. Furthermore, studies have indicated that online booking can increase businesses’ revenue by up to 30%.

In a bid to expand the company’s operations in the Middle East, has recently hired Jay Patel, a former Tesla Senior Advisor, as Business Development Manager. Patel’s extensive experience in business development and strategy will help the company to broaden its reach and promote growth in the region.’s software has been designed to meet the needs of service-based businesses and includes various features to enhance the customer experience. The AI voice answering system, for instance, provides an efficient and convenient method for customers to book appointments, reducing the workload for staff. The software also offers real-time scheduling, automatic reminders, and the ability to manage complex booking requests, making it an ideal solution for businesses of all sizes.

Get connected with founder, AJ Joshi, on twitter at and Instagram at

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