Three years ago, Turo Rose felt like he’d lost everything he’d built. Standing at a crossroads in Fort Worth, Texas, the independent artist turned to what had always been there—his voice and his beats. What started as a hobby has grown into something that’s connecting with listeners who crave authenticity over the usual hip-hop narratives.
“There’s many different types of artists in Fort Worth,” Rose explains. “But when it comes to hip hop and rap, they mostly tell the same stories. I wanted my music to be different and have a new take. Instead of rapping about guns, drugs, and violence, I wanted to be on a more personal level with my audience.”
That personal approach shines through in tracks like “Message 2 You,” a ~2-minute farewell letter to his ex-girlfriend after seven years together. It was his first time being single since high school, and the raw emotion of that transition became the foundation for his most vulnerable work. The song represents exactly what Rose calls “chill emo rap”—a sound that prioritizes emotional honesty over manufactured swagger.
His breakthrough moment came when he noticed his songs were pulling higher streaming numbers than other local artists. That boost in confidence pushed him from bedroom producer to someone ready to take the stage. He’s got a Dallas performance lined up for November and has been steadily building his presence on Spotify.
“Diamonds N Pearls” remains his fan favorite—a complete banger that clocks in at 2:35 and dropped in 2023. It’s the track he’d recommend to first-time listeners, though his catalog also includes “Cherry Blossom,” “Sunset Kisses,” and “Waiting On You.”
What’s coming next shows Rose’s range as an artist. His upcoming album “Demons,” set for December 2025, will flip the script entirely. “My newest album will have a more party style, sexual, fun vibe to contrast my older music,” he says. The title track “Demons” is his personal favorite and the reason he chose that name for the whole project.
For now, Rose is staying independent, though he’s open to collaborating with other Texas artists. His mission remains simple: “I hope they get the emotions from my music and that the vibes help soothe their own negative thoughts.”
It’s working. Rose isn’t just making music—he’s creating a safe space for people dealing with their own obstacles, one honest track at a time. You can follow his journey on Instagram.
