If you’d told beauty industry insiders a year ago that one of 2024’s most talked-about launches would come from rap sensation Sexyy Red, they might have raised an eyebrow. Yet here we are in early 2025, and her “Sexyy Gloss Kit” has become one of the industry’s most intriguing success stories.
The collection, which hit the market through Northside Princess in November 2024, kicked off with a clever pre-sale strategy on November 21. Early birds who managed to snag one of the first 100 kits were rewarded with signed versions – a detail that sent social media into a frenzy. The official launch followed on Black Friday, November 29, 2024, proving that sometimes the best gift isn’t found in traditional beauty retailers.
What’s particularly fascinating about this launch is how it’s managed to maintain its momentum well into 2025. The collection features eight distinct lip glosses, each bearing names that would make traditional beauty executives clutch their pearls – and that’s precisely what makes them brilliant. Sexyy Red’s unfiltered approach to product naming has sparked countless TikTok videos, Instagram reels, and Twitter threads, creating the kind of organic marketing that beauty brands dream about.
Industry veteran Sarah Martinez, who’s been analyzing beauty trends for over a decade, notes that while musician-led beauty brands aren’t new, Sexyy Red’s approach stands out. “We’ve seen successful ventures like Fenty Beauty and Haus Labs, but there’s something refreshingly authentic about this launch. It doesn’t try to fit into the traditional beauty mold – it breaks it entirely.”
The collection’s success flies in the face of conventional beauty marketing wisdom. Rather than opt for traditionally appealing shade names, Sexyy Red chose to extend her musical persona directly into her products. It’s a risky strategy that paid off, resonating particularly well with Gen Z and younger millennials who value authenticity over polished perfection.
The business strategy behind the launch deserves attention too. The decision to sell exclusively through their website wasn’t just about maintaining control – it was about creating a direct line to consumers. In an age where beauty lovers are bombarded with endless options, this direct-to-consumer approach helps build a more personal connection with buyers.
Social media has been buzzing with real customer reviews, most notably on TikTok, where users can’t seem to stop talking about both the formula quality and the eyebrow-raising names. Beauty influencers have incorporated the glosses into their regular content rotation, with many praising not just the product performance but the overall brand experience.
The timing of the launch – just before the holiday season – proved strategic. While some might have worried about launching a new beauty brand during the competitive holiday period, Sexyy Red’s team turned it into an advantage. The collection quickly became the gift choice for beauty lovers who wanted something different from the usual holiday sets.
Current sales figures suggest the brand has found its footing in the beauty market. While exact numbers aren’t public, the consistent restocking of products on the website indicates healthy consumer demand. The collection remains available for purchase, with customers able to buy either the complete kit or individual glosses.
Looking ahead, industry experts speculate about potential expansions to the line. The success of this initial launch has established Sexyy Red as more than just another celebrity with a beauty brand – she’s proven she understands what modern consumers want: authenticity, quality, and a dash of controversy.
For those wondering if celebrity beauty brands have reached saturation point, this launch suggests otherwise. It’s not just about star power anymore – it’s about offering something genuinely different in an overcrowded market. Sexyy Red’s approach to beauty feels less like a calculated business move and more like a natural extension of her artistic expression.
The continued availability of the products through Northside Princess speaks to successful inventory management and sustained consumer interest. While many celebrity beauty launches see an initial spike followed by a dramatic drop-off, this collection has maintained steady interest well into the new year.
Perhaps what’s most remarkable about this launch is how it’s challenged traditional notions of what a beauty brand should be. In an industry often criticized for taking itself too seriously, Sexyy Red’s unapologetic approach feels like a breath of fresh air. It’s proof that there’s still room for innovation in beauty – sometimes it just comes from unexpected places.
As we move further into 2025, this launch stands as a testament to the power of authentic branding in the beauty industry. It’s not just about selling lip gloss; it’s about creating a conversation, challenging norms, and giving consumers something they didn’t even know they wanted. And in that respect, Sexyy Red’s venture into beauty has been nothing short of revolutionary.
For those interested in joining the conversation, the complete collection remains available at Northside Princess. Whether you’re drawn to the bold naming choices or simply curious about the formula quality, one thing’s certain: this isn’t your grandmother’s lip gloss line – and that’s exactly the point.
