Most dating apps feel like they’re owned by the same company because, well, they pretty much are. Match Corporation runs Tinder, Hinge, OkCupid, and Plenty of Fish, which means your options for finding someone online aren’t as varied as the app store makes it look. HundRoses, a dating platform launching for Canadian and American users, is stepping into that gap with a different approach.
The core idea is simple: build a dating app around respect and trust. HundRoses requires profile verification for anyone who wants to send messages. If you’re just browsing, verification isn’t necessary, but if you want to start a conversation, you need to prove you’re a real person. It’s a smart middle ground that filters out the fake accounts and bots without forcing everyone to hand over their ID just to look around.
The timing makes sense. Dating app fatigue isn’t just a complaint anymore, it’s a widespread problem. People are tired of endless swiping, dead-end conversations, and profiles that turn out to be fake or heavily misleading. The experience has become so predictable that users can spot a bot within seconds, and the constant stream of matches that never turn into actual dates has made the whole process feel pointless. HundRoses calls its approach “Swipe Less, Spark More,” and while that’s a tagline, it reflects what users have been asking for: platforms that prioritize genuine connections over keeping you addicted to the scroll.
Making verification mandatory for messaging is where HundRoses draws its line. Bumble and others have optional verification badges, but HundRoses is making it a requirement to communicate. That cuts through a lot of the noise that makes online dating feel exhausting. Anyone serious about meeting someone won’t mind the extra step, and everyone else gets filtered out automatically. It’s the kind of friction that actually improves the experience instead of degrading it.
The platform is currently in early access for singles in Canada and the U.S., offering VIP memberships to early adopters. This gives them room to refine the experience before scaling up, and the focus on North American users keeps things manageable instead of trying to be everything to everyone right away. There’s something to be said for a dating app that understands regional dating culture instead of applying the same algorithm globally.
HundRoses has an opening here. There’s real appetite for alternatives to the Match Corp ecosystem, and people are actively looking for dating apps that don’t feel like they’re designed to waste your time. The company is promising advanced matching algorithms and relationship-building tools tailored specifically for how Canadians and Americans date, which gives them a regional focus that the massive platforms can’t really deliver.
What makes the platform worth paying attention to is that verification requirement. It’s not revolutionary, but it’s a feature people have wanted for years that the big apps haven’t implemented as a standard. The difference between optional verification and mandatory verification for messaging is huge. It changes the entire dynamic of who you’re interacting with and eliminates the uncertainty that makes so many conversations feel like a waste of time.
If HundRoses can deliver on the respect and trust angle, they’re offering something that actually addresses why so many people hate using dating apps right now. That’s not a small thing when you’re competing against companies that have spent years perfecting the art of keeping you on the app without necessarily helping you find anyone.
Check out their website for more details, and follow along on Instagram, Facebook, X, and LinkedIn.
