Operating from the heart of Dubai, Globe Music Group is quietly revolutionizing the instrumental background music industry. The independent record label, birthed from founder Ben Breternitz’s lifelong passion for music, has found its sweet spot in curating what many are calling “the soundtrack to everyday life.”
Since its inception, Globe Music Group hasn’t just grown – it’s flourished. With a diverse family of over 250 artists and a treasure trove of thousands of tracks, the label has mastered the art of creating perfect background soundscapes. Whether you’re sipping coffee at your favorite café or burning the midnight oil at your desk, chances are you’ve unknowingly encountered their music.
The label’s roster reads like a who’s who of atmospheric music creators. There’s the soul-stirring jazz of Trio Serenata, the contemplative Asian lofi beats of Nuvoria, and the sun-drenched Brazilian rhythms of Maré Suave. Each artist brings their unique flavor to the table, contributing to what has become Globe Music’s signature sound.
What sets Globe Music Group apart isn’t just their music – it’s their approach. “We work with talented artists from around the world,” Breternitz shares, his eyes lighting up as he discusses the label’s global reach. His own story – from a small German town to the glittering skyline of Dubai – seems to perfectly mirror the label’s international spirit.
The numbers speak for themselves: over 20 million streams and counting. But perhaps more impressive is how seamlessly their music has woven itself into the fabric of daily life. You’ll find their carefully crafted playlists streaming in high-end restaurants, boutique hotels, and yoga studios across the globe.
Behind the scenes, a passionate team of ten works tirelessly to maintain the label’s high standards. They’ve taken on an ambitious mission: to elevate background music from mere noise to an essential element of environmental design. It’s working – businesses and individuals alike are increasingly turning to Globe Music Group for their atmospheric audio needs.
The label has become something of a haven for independent artists. In an industry often dominated by commercial pressures, Globe Music Group offers a refreshing alternative – a space where musicians can stay true to their artistic vision while reaching new audiences.
Looking ahead, the future seems bright for this Dubai-based innovator. Their playlist curation continues to evolve, carefully balancing in-house talent with external artists who share their vision. In a world increasingly aware of how sound shapes experience, Globe Music Group seems perfectly positioned to lead the way.
For those curious to explore more, follow Globe Music Group’s journey on Instagram or catch up with founder Ben Breternitz’s latest globe-trotting adventures on his personal Instagram.
