YouTube has always been a highly competitive environment. What has evolved over time is the level of structure and professionalism behind successful channels. Many creators now operate as media entrepreneurs, building teams, systems, and revenue models around their content. In this context, Yoola, described by the company as an international media company and a YouTube-certified Multi-Channel Network (MCN), positions itself as an infrastructure and growth partner for creators who approach YouTube as a business.
Unlike traditional MCNs that rely on rigid long-term contracts, Yoola operates through a flexible, service-based model. The company states that it provides creators with production optimization, rights management and monetization support, transparent revenue tracking, brand partnerships, financial tools such as upfront payments, and large-scale content localization using both AI-driven and human dubbing. It is also developing AI-powered analytics solutions designed to match creators and brands based on deep audience alignment and performance data. The focus is clear: build systems that allow creators to grow sustainably and internationally.
Yoola says its experience is reflected in its work with creators around the world, including emerging markets. In Nigeria, within the rapidly expanding digital ecosystem called “Digital Nollywood,” Yoola supports creators building direct-to-audience media brands. Comedian Layi Wasabi launched his official YouTube channel with Yoola and, according to public channel figures, reached 100,000 subscribers within a year. Actress and producer Omoni Oboli is described by Yoola as one of the country’s leading creators. Yoola also partners with Brain Jotter, a Nigerian comedian who transformed street-style humor into a viral digital format. According to recent public-facing metrics, his channels and social profiles list about 2.18 million YouTube subscribers and over 286 million views, alongside roughly 14.8 million Instagram followers and 9.5 million on TikTok.
On the global stage, Yoola cites its work with Spizee as an example of its localization strategy. By launching culturally adapted, fully localized YouTube channels in multiple languages, the company says it expanded a single channel into a multilingual content network with hundreds of millions of views.
As an expert in supporting YouTube creators worldwide, Yoola shares tips on content formats, the use of AI, practical steps for growing a channel, and trends shaping opportunities in 2026.
Content Formats
Yoola notes that faceless channels can perform extremely well, especially in gaming, animation, and emerging interactive formats. Many fast-growing channels in these categories reportedly use this approach to scale efficiently, allowing creators to maintain flexibility in production without appearing on camera.
Use of AI
AI tools are useful for increasing efficiency in content production, from editing to idea generation. According to Yoola, human-created videos continue to attract higher watch time, stronger audience engagement, and greater trust.
AI should be treated as a productivity enhancer, not a replacement for authentic creative direction.
5 Steps for Success When Building a New Channel
By Nikita Kapusta, Director of Product & Creator Partner Development at Yoola:
- Produce enough videos before launch and maintain consistent posting for at least the first three months.
- Use trending topics or formats, and combine them when possible.
- Boost early growth by leveraging other social platforms.
- Build every video around a unique idea and avoid repetitive series content.
- Create clickable thumbnails and titles, and optimize the channel and videos properly from the start.
YouTube Trends and Opportunities for 2026
Looking ahead, the strongest opportunities appear to remain in entertainment-first content. Entertainment has the broadest audience and can be combined with almost any niche. Fast-growing channels tend to focus on trending topics or formats while adapting them to the creator’s natural strengths. Emerging trends include concepts like brainrot characters or immersive interactive formats, which can potentially drive rapid audience growth and revenue when executed effectively.
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