Busting Stereotypes & Taking Life by the Horns: The Story of Jennifer Pratt and The Bevel Label

Jennifer Pratt

Jennifer Pratt doesn’t just wear hats – she adorns many of them. A military veteran, full-time government contractor, property mogul, and an entrepreneur, Jennifer embodies the spirit of a woman who is not afraid to take life by the horns. She’s the powerhouse behind the edgy western chic boutique and accessories store, “The Bevel Label,” or as it’s affectionately known, The BL Boutique.

Jennifer’s journey started in the heart of the pandemic, amidst global uncertainty, when this new mama found herself in a sartorial conundrum. With physical stores shuttered and a dearth of unique, local clothing boutiques, Jennifer saw an opportunity. She asked herself: why not create a space where women can find one-of-a-kind, bold clothing that reflects their personality? And so, The Bevel Label was born.

The BL Boutique is a testament to Jennifer’s vision and embodies her mantra: “Be Bold. Be You.” A shopping haven for the “rebel souls, the gypsy badass wild girls living life however they want,” the boutique features an assortment of handmade clothing and accessories that are as unique as the women who wear them.

What sets The Bevel Label apart is its commitment to fostering a community of empowered women. Majority of the items are crafted by Jennifer herself or other women-owned small businesses across the country. From concert-ready outfits to festival-chic styles, these rare finds have become a wardrobe staple for women who dare to be different.

Customer service is at the heart of The Bevel Label. Jennifer is keen on ensuring that every order is handled with the utmost care and love. She’s built a reputation for her quick and attentive responses to customer inquiries, further solidifying the boutique’s standing as a trusted and beloved brand.

Beyond her entrepreneurial ventures, Jennifer is a woman on a mission. She wants to debunk the myth that women can’t do it all. She is a shining example for her daughter and for all women who doubt their ability to chase their dreams while juggling multiple responsibilities. She embodies the ethos of hard work, believing in the mantra: work hard, play harder.

If you’re ready to make a statement and stand out from the crowd, The Bevel Label is your go-to. Its new arrivals collection features the boldest and trendiest boho western wear for the wild and free-spirited. Their punchy western cowgirl best sellers promise to give you a look that’s as unique as you are.

As for what’s next, Jennifer has big dreams. In the next five years, she hopes to open an actual storefront where customers can try on clothes and experience The Bevel Label’s unique offerings firsthand.

You can follow Jennifer’s journey and shop The Bevel Label’s latest collections through their website, Instagram, TikTok, and Facebook accounts.

Jennifer Pratt’s story is a testament to what’s possible when you’re unafraid to be bold and take life by the horns. She’s not just running a business; she’s creating a movement, inspiring women to express themselves and embrace their unique style. Her message is clear: Be bold. Be you. And most importantly, never let anyone tell you what you can’t do.

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